Tactical Talk's AI applies established negotiation research to identify what separates great negotiators from average ones. Here's what the patterns consistently show.

1. Great Negotiators Listen More Than They Talk
The 70/30 rule is real. Top performers speak about 30% of the time and listen 70%. They ask open-ended questions and let silence do the heavy lifting. The AI often coaches: "Don't fill the silence — let them think."

2. Anchoring Works (But Only If You Go First)
The first number on the table sets the frame. If you're negotiating salary and they say "$80k," you're now negotiating down from $80k. If YOU say "$120k" first, you're negotiating down from $120k. Always anchor first.

3. "No" Is the Start, Not the End
Most people hear "no" and retreat. Great negotiators hear "no" and ask "what would need to change for this to work?" This reframes the conversation from confrontation to collaboration.

4. Emotion Control Is a Superpower
The AI detects emotional escalation in conversations — raised voices, defensive language, absolutist terms ("never," "always"). It coaches users to slow down, take a breath, and respond logically. Emotional control isn't about suppressing feelings; it's about not letting them drive your strategy.

5. BATNA: Your Secret Weapon
Best Alternative To Negotiated Agreement. If you know what you'll do if this deal falls through, you negotiate from strength. The AI asks about your BATNA in the briefing and uses it to calibrate advice: "You have a strong alternative — don't settle below your target."

The Bottom Line
Negotiation isn't about being aggressive or clever. It's about being prepared, present, and strategic. Having an AI coach that tracks the conversation in real-time and whispers the right move at the right moment? That's an unfair advantage. And it's exactly what Tactical Talk was built for.